ritualize the every day
Experience our handcrafted, plant-based line for hydrated skin, shiny hair, and a well-cared for body.
signature soaps
From exfoliating and clarifying to soothing and moisturizing—our soaps are always free of artificial additives, palm oil, and preservatives.
from the beach to the bed
Experience Goldies healing products for post-sun and good sleep.
Goldies is focused on the beautifying and healing properties of flowers and plants. Signature recipes crafted using folkloric plant medicine and aromatherapy to benefit your everyday skin routine.
Woman-owned • 100% Paraben-free & Sulfate-free • Never tested on Animals
At Goldies, every skin deserves exceptional care. Our natural formulas combine rare botanical plants and powerful active ingredients, carefully selected to nourish, protect and enhance every skin type.
Goldies Favorite • Dark Moon Oil
Provides all-in-one hair and body moisture. Infused with Jasmine to calm inflammation • Sandalwood essential oil is rejuvenating to renew and refresh • Jojoba Oil is rich in vitamins and minerals to condition skin and hair.
This beloved kit features products that put us on the map. Shop these bestsellers for luminous skin, hydrated hair, and a well cared-for body.
goldies
We create exceptional skincare products with unique formulas, combining rare and precious ingredients in maximum concentration.
Innovation
Plant-based
pure ingredients.
Francoise T.
Like floating on a cloud • “This body butter cream is so soft and rehydrates skin in moments. It smells amazing and truly makes you feel like you’re floating on a cloud! Will be my go to hand and body cream from now on.”
Jessie L.
Obsessed • “I LOVE this product. I hope it’s safe for a 4 year old because my daughter is obsessed with it too and she is extremely particular about everything. It smells amazing and hydrates.”
Pure beauty.
Founded in 2009 by Sarah Trogdon, Goldies was inspired by Sarah's knowledge of herbalism. Her personal beauty routine based in plant medicine and ritual practices quickly became sought after by friends and family.
Located in Rockaway Beach, NYC, Goldies produces over 40 handmade products with love and care. All of our products are made in small batches, using carefully sourced ingredients, organic wherever possible.
A Commitment You Can Count On: Our products are always 100% paraben-free and sulfate-free. We use natural colorants, essential oils for fragrance, plants oils and extracts for their natural benefits and minimal and carefully chosen additives & preservatives only where necessary and beneficial.
Goldies Argan Hair Oil is a 70s Boho-Chic Staple - perfect for natural, healthy-hair.
this natural-beauty brand is keeping grooming rituals chemical-free, here's where to buy it in new york city.
Goldies Clary Sage Cleansing Grains clears off dead skin with gentle and astringent exfoliation.
The Supply Shop at the Rockaway Hotel stocks products from locally-owned Goldies Natural Beauty.
featured in tory burch's 'a day in my shoes' editorial
Exclusively at Colette Paris, all ingredients from this natural beauty brand are harvested from her garden, then distilled in a kitchen • 2012
top natural-beauty brands to shop now
Commitments to our planet.
Goldies creates plant-based self-care rooted in herbalism, with a deep commitment to clean ingredients, thoughtful production, and ethical practices. Since 2009, we’ve been grounded in these values—growing with intention and care for both people and planet. Our mission extends beyond natural beauty: every purchase supports a more meaningful impact, from refillable, low-waste packaging to rituals that nourish, restore, and leave a lighter footprint.